Lowe’s enhances website for Pro customers (2023)

Since 1946, Lowe’s has maintained a focus on serving “Pro” customers, a group that includes contractors, repair remodelers and specialty tradesmen, as well as property management and facility maintenance professionals. In order to support that focus, Lowe’s continues to develop new ways to save the Pro customer time and money. On January 25, Lowe’s unveiled its newest innovation with an enhanced website for the Pro customer, LowesForPros.com. The new website allows Pros to quickly find the products they need for their jobsite or property with easy navigation and clean design.

Inventory is important to the Pro customer and making sure they have the amount needed for the job is easy on LowesForPros.com. When shopping, the inventory levels at their local store are clearly displayed on the product detail pages, assuring the Pro that Lowe’s has the materials they need. Example:

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Lowe’s enhances website for Pro customers (1)

To complete the experience for the Pro customer, a shopping cart specifically built for the Pro allows for quick selection of fulfillment options, delivery instructions and payment so the Pro can check out, quickly and easily.

Lowe’s enhances website for Pro customers (2)

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During checkout, any Pro customer using Lowe’s business credit is able to take advantage of reduced delivery rates and 5 percent off every purchase.

LowesForPros.com meets the demands of the Pro customer as they evolve their business and seek a quicker way to buy and pick-up the products they need. By enabling all these features on a mobile device, the company can help the Pro whenever and wherever they choose to shop with Lowe’s.

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What is Lowe's pro customers? ›

Start earning Lowe's E-Gift Cards once annual qualifying spend reaches $2,500. Receive free select drinks and snacks, 4 access to business tools, and Paint Rewards. Chances to win prizes to help level up your business.

Can anyone use Lowes For Pros? ›

In order to become a member of the LFP Loyalty Program (“Member”), registration is required and available through LowesForPros.com. You must also add at least one Registered Tender (as defined below) and enroll in the LFP Loyalty Program.

Do pros get a discount at Lowes? ›

2. Lowe's for Pros members save 5% on every purchase every time they shop.

What is Lowes Pro Zone? ›

The Pro Zone, a dedicated area near the Pro entrance with products for grab-and-go convenience, featuring popular Pro items, specially selected and newly released products, and value packs. Pro Trailer Parking, which features convenient extended trailer parking spots. Free Phone Charging Stations located at the Pro ...

What is Lowes competitive advantage? ›

Business Analysis

Smaller competitors are unable to match the broad assortment of inventory and in-store product presentations that Lowe's can afford. They also have much less bargaining power with suppliers, making their products less price-competitive.

What are the benefits of Lowes? ›

Associate Benefits
  • Competitive pay.
  • Health, Dental and Vision insurance.
  • Life and Disability insurance.
  • Paid time off, including vacation, holidays, sick and volunteer time.
  • Flexible spending and health. ...
  • 401(k) Retirement account.

Can my family use my Lowe's employee discount? ›

Can friends and family use the Lowe's Associate Discount Program? No, but Lowe's associates can use the Lowe's Associate Discount Program to make purchases on behalf of their friends and family.

Does Lowes For Pros card have an annual fee? ›

Pros. No annual fee. Get a 5% discount on all eligible purchases at Lowe's in the first 6 months. Earn 2% cash back at U.S. restaurants, U.S. office supply stores, wireless telephone services purchased directly from U.S. service providers and at Lowe's.

How do I change my Lowes account to a pro account? ›

From the account menu click on “Wallet” and you will be automatically directed to the “Payment Methods” tab. If you have an existing card saved, go to the Payment Methods tab and select the card(s) you wish to register in the Lowe's For Pros Loyalty Program and check the Enroll box.

How to get 20 percent off at Lowes? ›

Accounts opened in store: One-time 20% off discount is not automatic; you must ask cashier to apply discount (barcode) at time of in-store purchase.

How much of a discount is a pro deal? ›

“It's one of the key reasons why the retailer-manufacturer relationship is falling apart.” The typical pro-deal discount ranges from about 30 to 60 percent, which pencils out to a sales price that is comparable—and in many cases higher—than wholesale.

What is a pro deal discount? ›

A professional program or “pro deal” offers an exclusive discount depending on your line of work. Whether or not you decide to apply as a group or individual, once approved you will receive the same discount that the professional athletes receive.

What does MVP mean at Lowes? ›

The home improvement retailer's new loyalty offering, named MVPs Pro Rewards and Partnership Program, builds on Lowe's credit offering and provides benefits like exclusive offers to business management tools and select free drinks; chances to win gear and prizes; and the opportunity to earn Lowe's e-gift cards.

What is Lowes POS system? ›

Lowe's Home Improvement Center uses BEETLE POS terminals from Wincor Nixdorf. It runs Linux software on these terminals, as it is faster than Windows and other alternatives.

Can you use a Lowes pro card anywhere? ›

Similar to how other store cards work, the Lowe's card can only be used in Lowe's stores, and the discounts and perks you get are available only at the popular home-improvement store.

What are the three 3 strategies for competitive advantage? ›

Building a Competitive Advantage

Michael Porter, the famous Harvard Business School professor, identified three strategies for establishing a competitive advantage: Cost Leadership, Differentiation, and Focus (which includes both Cost Focus and Differentiation Focus)[1].

What are the 4 competitive advantages? ›

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

What are the 3 competitive advantages? ›

There are three main types of sustainable competitive advantage: differentiation, cost leadership, and focus advantage.

What are the top 5 benefits? ›

Most employees who left their jobs said they wanted more flexibility and benefits customized to their needs.
Let's take a look at some of the most significant employee benefits being offered in 2022.
  • Mental health coverage. ...
  • Emergency savings accounts. ...
  • Pet insurance. ...
  • Employer-covered healthcare. ...
  • More paid-time-off.
Mar 9, 2022

What are some perks and benefits? ›

Most common perks and benefits
  1. Health insurance. Health insurance is the most common type of employee benefit. ...
  2. Dental and vision insurance. ...
  3. Life insurance. ...
  4. Retirement planning. ...
  5. Flexible working hours and remote work options. ...
  6. Professional development. ...
  7. Paid vacations. ...
  8. Wellness programs.
Jul 26, 2021

What are typical benefits? ›

Depending on the company, these benefits may include health insurance (required to be offered by larger companies), dental insurance, vision care, life insurance, legal insurance, paid vacation leave, personal leave, sick leave, child care, fitness, retirement benefits and planning services, college debt relief, pet ...

What is Lowe's target audience? ›

The target audience of Lowe's are between the ages of 24-36, usually, people with higher income as they can afford to avail of Lowe's house consulting and installation services. The company has positioned itself quite effectively in the hearts of its target audience by introducing do-it-yourself (DIY) products.

What does pro customer mean at Home Depot? ›

A Home Depot Pro account helps you access exclusive personalized offers and paint rewards that help you save money on purchases. You get to enjoy a faster shopping experience with Pro checkout. It also lets you save more when undertaking a huge project.

Does Lowe's stores have dedicated parking for pro customers? ›

The Pro Zone, a dedicated area near the Pro entrance with products for grab-and-go convenience, featuring popular Pro items, specially selected and newly released products, and value packs. Pro Trailer Parking, which features extended trailer parking spots. Free Phone Charging Stations located at the Pro Desk.

What does pro desk mean at Lowes? ›

What is Lowe's Pros Desk? Lowe's Pro Desk provides convenient tools, services, and pricing to manage your business. Both Home Depot and Lowe's are similar but appeal to different consumers. According to Business Insider, professional contracts accounted for 20% to 25% of sales at Lowe's and 45% at Home Depot.

What is Lowe's strategy? ›

The Lowe's strategy is rooted in serving our customers. We're guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.

Who is the target audience and why? ›

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

What are Lowes Big 3 fundamentals? ›

He doesn't like the word “overhaul” but prefers “transformation,” and the goal of Lowe's current transformation is a return to “retail fundamentals.” According to Ellison, these are: Be in stock. Have an efficient supply chain. Make productive use of your space.


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