Ultimate List of Blogging Statistics and Facts (Updated for 2022) (2023)

by Coral Ouellette on April 22, 2022

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts.

If you’re running your own blog, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue.

Let’s dive right in!

(Video) Ultimate List of Blogging Statistics and Facts - UPDATED - 2022

We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

General Blogging Statistics

  1. Each month, approximately 409 million people view more than 20 billion pages.
  2. There are about 70 million posts being published each month by WordPress users.
  3. 77 million new blog comments are generated by readers each month.
  4. 71% of WordPress sites are written in English.
  5. The average blog post takes 3.5 hours to write.
  6. Bloggers who write articles of 2,000+ words are far more likely to have strong results.
  7. 46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.
  8. 43% of people admit to skimming blog posts.
  9. 36% of readers prefer list-based headlines.
  10. Websites that also have a blog are shown to have 434% more indexed pages.
  11. Companies who blog get 97% more links to their websites.
  12. Blogs have been rated as the 5th most trustworthy source for gathering online information.
  13. 66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
  14. 77% of internet users read blogs.
  15. Internet users in the US spend 3X more time on blogs than they do on email.
  16. The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.

Blogging SEO Stats

  1. Only 38% of bloggers are updating older articles.
  2. 34% of bloggers say that updating content produces strong results.
  3. Around 5% of bloggers don’t have access to analytics.
  4. Titles with 6-13 words attract the highest and most consistent amount of traffic.
  5. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  6. 72% of online marketers describe content creation as their most effective SEO tactic.

Want more SEO statistics? We got you covered.

Blogging Traffic Stats

  1. Businesses that blog experience twice as much email traffic as businesses who don’t.
  2. Having a hyphen or colon in the headline increased click-through rates by 9%.
  3. Making your headline 6-8 words can increase your CTR by 21%.
  4. Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.
  5. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

Guest Blogging Statistics

  1. 60% of blogs write 1-5 guest posts per month.
  2. 3% of blogs write over 100 guest posts per month.
  3. Only 6% of bloggers publish the majority of their original content as guest posts.
  4. 62.96% of readers perceive blogs with multiple authors to be more credible.
  5. 79% of editors say guest content is too promotional.
  6. Guest content is in higher demand in the summer months of June, July, and August.

Travel Blogging Statistics

  1. 59% of travel bloggers run more than one travel blog.
  2. Over 80% of travel planning is done through the internet and is growing.
  3. 33% of US travelers use travel blogs for travel advice.
  4. The majority of travel blogs are between 1-4 years old.
  5. Most travel blogs use publication and sponsored posts as one of the main income sources.
  6. The average travel blogger will charge an average of $200 per sponsored post.
  7. 94% of travel blogs sell advertising.
  8. Most travel blog’s traffic mainly stems from non-brand search with direct traffic a distant second.

Blogging Growth Stats

  1. The number of bloggers in the USA is expected to grow to 31.7 million in 2020.
  2. There are more than 500 million blogs that exist in 2019.
  3. Tumblr has more than 440 million blogs.
  4. WordPress has about 60 million blogs.
  5. Blogging has grown by 12% since 2015.
  6. At this moment, there are roughly 1.9 billion web pages. Judging by the growth rate, we will be hitting 2 billion in less than a year.
  7. The average blog post is 1151 words, that’s a 42% increase in the last 5 years.

Social Media Blogging Statistics

  1. 66% of marketers reported using blogs in their social media content in 2017.
  2. 59% of people will share an article without reading it first, or ever.
  3. LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
  4. 95.9% of bloggers promote their blog posts via social media.
  5. Tumblr had 456.1 million blog accounts as of January 2019.
  6. 69% of bloggers say they use social share buttons.

Blogging With Visuals and Videos Stats

  1. Articles with images get 94% more views as opposed to those with no visuals.
  2. 71% of bloggers report using visuals as part of their marketing strategy.
  3. Using photos of real people instead of stock photos can result in a 35% conversion increase.
  4. 43% of consumers increasingly want video content from marketers.
  5. 19% of bloggers are now including video in their typical posts.
  6. 45% of bloggers who add audio to their posts such as podcast see better results.
  7. Video content is 50 times more likely to drive organic search traffic than plain text.
  8. 32% of marketers say visual images are the most important form of content for their businesses.

Blogging Statistics for Marketers

  1. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
  2. 61% of the most effective B2B content marketers meet with their content team daily or weekly.
  3. 64% of B2B marketers outsource blog copywriting.
  4. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023.
  5. 60% of marketers have a documented personalization strategy.
  6. 57% of marketers say they’ve gained customers specifically through blogging.
  7. 53% of marketers say blogging is their top content marketing priority.
  8. B2B marketers who have blogs get 67% more leads than those who don’t.
  9. Around 60% of marketer will reuse blog content 2-3 times.
  10. 60% of B2B marketers struggle with creating engaging content.

How to Ensure Your Blog Stays Relevant

The blogging industry has become extremely saturated. Ever since the first bloggers shared their success stories publicly, more and more people are getting into the industry. As a result, competition has gotten higher, and surviving as a blog these days has become increasingly difficult. If you’re not putting in the effort, you’re more than likely going to fail.

But there’s one very important thing you can do that most thriving blogs are doing today. That’s to create “evergreen content”, which is essentially content that doesn’t have an expiry date. People can look back at it in years from now and still find it useful.

It’s also common for bloggers to revisit old content and update the information to provide a fresh take on the subject. Bloggers have stated that content that gets touched up like this is an excellent way to boost SEO.

(Video) Blogger new update 2020 | Ultimate List of Blogging Statistics and Facts (Updated for 2020)

Related Content: 13 Best Blog Sites In 2020: Which Is Right For You?

Blogging Predictions

Ultimate List of Blogging Statistics and Facts (Updated for 2022) (1)

So, now that you know this information, what do you do with it?

It’s difficult to know the answer to that unless we first look at where blogging is going, and if it’s still worth putting time and energy into your blogging efforts. Like Bitcoin, we could be seeing blogging’s peak at the moment, and one day we could wake up to a huge crash.

But as the blogging statistics show, it doesn’t seem like it’s going anywhere anytime soon. It’s still totally relevant in 2020 and is steadily rising.

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It might be hard to determine exactly how many blogs there are out there at any given moment. The stats say about 500 million, although that number also includes inactive sites, which may affect the accuracy of the statistic. Also, not all platforms choose to share their data publicly.

And although it may be hard to accurately gauge how many blogs there are, one thing’s for sure: At this rate, we will be celebrating 1 billion blogs in no time!

Let’s see what the future holds.

Sources (aka, “Everything We Went Through so You Didn’t Have To!” ? )
HubSpot | SEO Tribunal | TopRank | Content Marketing Institute | IsItWP | Jeff Bullas | Marketing Experiments | Social Media Examiner | Statista | Travel Memo | Professional Travel Bloggers Association | Referral Rock | SEJ | Junto | Orbit Media | Impact | Tech Client | ConversionXL | WordPress |Neil Patel | Red Website Design | Growth Badger | Hosting Tribunal | Tech Jury

Ultimate List of Blogging Statistics and Facts (Updated for 2022) (2)

Published by Coral Ouellette

Coral Ouellette is a writer who specializes in digital marketing and affiliate marketing. In her spare time, you can find her planning her travels and playing fetch with her Aussiedoodle, Elliot.

(Video) Blogger Facts you need to know


What should I blog about in 2022? ›

Some best performing blog topic ideas leveraged by bloggers are:
  • Round-up posts including expert insights.
  • Mystery and “The Science Behind” type of posts.
  • 'Exclusive interview' blog posts.
  • 'The upcoming trends' posts.
  • Product/service promo posts.
  • 'How to' and 'DIY Tips' blogs.
  • Survey related posts.
  • Case Studies blog posts.

What is statistics in blogging? ›

77% of people regularly read blogs online. Successful bloggers spend 4 hours on average to write a post. Around 7 million blog posts are published per day. 67% of bloggers who post daily say that they are successful.

Who is #1 blogger world? ›

Pete Cashmore is considered to be one of the highest earning bloggers in the world. He founded Mashable in 2005. Mashable offered a wide range of topics to the audience, including travel topics, science stuff, social, entertainment, and technology.

How do I check my blog stats? ›

Most blogging platforms have built-in analytics (e.g. HubSpot) or a Google Analytics plug-in (e.g. WordPress) to track blog traffic and site visitors. Regardless of the blogging platform you're using, we recommend that you check blog traffic with Google Analytics using the Google Analytics website.

Which type of blog is most popular? ›

Here are the most successful blogging categories.
  1. Food blogs. Food is one of the most popular blog categories. ...
  2. Travel blogs. Traveling is popular with most demographics, especially retired people. ...
  3. Health and fitness blogs. ...
  4. Lifestyle blogs. ...
  5. Fashion and beauty blogs. ...
  6. DIY craft blogs. ...
  7. Parenting blogs. ...
  8. Business blogs.

What percentage of bloggers are successful? ›

What percentage of blogs are successful? According to a study by Orbit Media, around 75% of bloggers feel that their blogs are successful. By this, they mean that their blog delivered some results or strong marketing results which could include monetary gain or other marketing goals.

Do all blogs make money? ›

Unfortunately, not every blogger can make millions through their website. The income potential of your blog depends on two factors: Your niche. Do people spend large sums of money on products in your industry?

How fast can a blog make money? ›

According to recent research, it takes an average of 24 months to start making money with a blog. However, that is just the average. The statistics show that almost one third of bloggers start earning money from blogging within 6 months and are making a full-time income within 2 years of starting their blog.

Who Earns More blogger or Youtuber? ›

Conclusion: As a comparison between YouTube vs. blogging earning, blogging is better as the point of view of the same audience. Now if you want to choose a platform among blogging and YouTube to earn money, then it might not be a good idea at all.

How much does a blogger earn? ›

In India, a professional blogger can earn up to $10,000 every month. On average, a blogger can earn between $300 and $400 per month. Celebrity bloggers can earn in the range of $20,000 to $30,000 every month. Blogging has emerged as a serious profession for many people in India over the last few years.

How much do bloggers earn? ›

On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. However, there are a lot of variables that'll influence how much money you make blogging, so keep reading and I'll explain how to set the right expectations for your blog income.

Which blogs get the most traffic? ›

Lifestyle blogs are the most popular type of blogs you can find online. They have a variety of readers, interested in topics ranging from culture, arts, local news, and politics. This gives the blogger a wide range of topics to cover, making it easier to plan their content strategy.

Is there a demand for bloggers? ›

More than one-third of high-earning bloggers (those who make over $50,000 annually) say the demand for high-quality content is higher than ever. 38% of bloggers say one of their biggest challenges is creating quality content consistently. 34% of buyers will make an unplanned purchase after reading quality content.

What are good numbers for a blog? ›

Never use number 2, like ever. Don't use most teen numbers. The numbers 3, 4 and 7 are a good choice. Always use the numeral, not the written word.

Which niche makes most money? ›

13 Profitable Niches List That Makes A Ton Of Money in 2022
  1. Make Money Online. Making money online is hands down, the most profitable niche. ...
  2. Finance. One of the hottest and evergreen niches in this list is undoubtedly the “finance niche”. ...
  3. Travel. ...
  4. Fitness. ...
  5. Personal Development. ...
  6. Relationships. ...
  7. Lifestyle. ...
  8. Real Estate.
22 Sept 2022

What is the most profitable blog niche? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

What makes a successful blog? ›

Successful bloggers choose a topic and stick to it. They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.

How long should blog posts be? ›

For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.

What are the most popular blog topics 2022? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

Which is best topic for blogging? ›

120 best blog niche ideas to write about
  • Finance.
  • Business.
  • Marketing.
  • Sales.
  • Design and development.
  • Technology.
  • Education.
  • News.
22 Jan 2021

What are some good blog topics? ›

Blog Topic Ideas: 75 Types of Blog Posts That Get Traffic
  • Tutorials. What is that thing you know that will improve the lives of your readers? ...
  • Industry News. ...
  • Current Events in The World. ...
  • Controversial Issues. ...
  • Turn Checklists into Blog Posts. ...
  • Listicles. ...
  • Infographics. ...
  • Case Studies.

Which niche is best for beginners? ›

Let's take a look at the best niches to kickstart your blogging career.
  1. Technology. With the new and emerging technology trends, billions of people love reading tech blogs. ...
  2. Health and Wellness. ...
  3. Career Advice. ...
  4. Education. ...
  5. Food. ...
  6. 6. Entertainment. ...
  7. Gaming. ...
  8. Finance and Investment.
4 Aug 2022

What topics are trending right now? ›

This is a list of the top 100 trending topics in the US right now.
Top Trending Topics In The US Right Now.
1Tiktok ads
2Oura ring
3Prime gaming
96 more rows
22 Aug 2022

What are the hot topics in the world? ›

Most Controversial Topics List
  • Gun Control.
  • Abortion.
  • Religious Freedom.
  • Animal Rights.
  • Vaccines.
  • Privacy Rights.
  • Free-Market Capitalism.
  • Global Climate Change.
20 Sept 2022

What are 4 common types of blogs? ›

To get a clearer picture, let's look at some examples of 5 of the most common types of blogs.
  • Personal Blogs. Personal bloggers were the pioneers of the blogging world, and they're still around today. ...
  • Personal Brand Blogs. ...
  • Business Blogs. ...
  • Affiliate Blogs. ...
  • Niche Blogs.
23 Aug 2022

Which blogs get the most traffic? ›

Lifestyle blogs are the most popular type of blogs you can find online. They have a variety of readers, interested in topics ranging from culture, arts, local news, and politics. This gives the blogger a wide range of topics to cover, making it easier to plan their content strategy.

How can I make my blog popular? ›

Let's take a look at several strategies you can adopt today to make your blog more popular.
  1. Focus on a Specific Topic. ...
  2. Be an Expert and Be Trustworthy. ...
  3. Use Google's Search Console. ...
  4. Optimize Your Blog for Mobile. ...
  5. Promote on Social Networks. ...
  6. Keep Visitors on Your Blog. ...
  7. Engage Your Readers, Encourage Comments.
11 Apr 2019

How can I make money from my topic? ›

These are all big, popular niches that have been around for years and that can make a lot of money.
  1. Health and Fitness. ...
  2. Personal Finance. ...
  3. Fashion. ...
  4. Lifestyle. ...
  5. Business and Marketing. ...
  6. Technology and Gaming. ...
  7. Travel.
1 Jan 2022

Do personal blogs make money? ›

Most bloggers quit within the first year. However, if you were to stick with it, money is there. If you are willing to post solid, strategic content 3 times a week without fail, then in year one you can make anywhere from $1,000 – $10,000.

How do I make my blog profitable? ›

How to Make Money Blogging (Step-By-Step Framework for Beginners)
  1. Choose the Right Blogging Niche (a Profitable One)
  2. Improve Your Content Skills.
  3. Choose a Traffic Source (Google Search or Facebook)
  4. Grow Your Email List with Pop Ups.
  5. Begin Monetizing with Affiliate Programs.
  6. Develop a Unique Mechanism.
8 Apr 2022


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